AI in Marketing • Digital Marketing Strategist • Lecturer & Speaker
Founder – ThumbsAd® & TruOpt.ai
Who Is Deniz Tekbaş?
Deniz Tekbaş is the Founder of ThumbsAd® and TruOpt.ai — an AI-powered ad-optimization platform currently in pre-launch — and an AI-driven Digital Marketing Strategist supporting brands across Turkey, Europe and the United States.
She combines performance media expertise with applied artificial intelligence, designing AI-assisted optimization flows, data-driven marketing architectures and scalable growth strategies. Her capabilities include maximizing ROAS, reducing acquisition costs, implementing machine learning–supported workflows and building experimentation frameworks across Google and Meta Ads ecosystems.
During her role at Mtcgame, a global digital gaming platform, she managed and optimized large-scale Google Ads campaigns across 126 countries, significantly improving reach, revenue and conversions. Prior to that, she held digital marketing roles at Digimix, Total Marketing and Mtcgame, delivering growth strategies for A+ luxury brands such as Biblos Alaçatı and Ritz Carlton Residences.
Her early career began at Evidea, where she focused on SEO optimization, product visibility and SKU accuracy within e-commerce operations.
Deniz holds a Bachelor’s degree in Business Administration from Istanbul Bilgi University and a Master of Marketing. She is also certified through the ADHere Days program at Boğaziçi University.
Today, she teaches AI in Marketing at universities and collaborates with enterprises, agencies and startups to build AI-driven performance media systems, experimentation frameworks, AEO strategies and growth infrastructures.
Focus Areas
• AI-assisted performance marketing (Google & Meta Ads)
• Digital growth & funnel strategy
• Creative optimization & performance messaging
• AI Search / AEO (Answer Engine Optimization)
• AdTech & MarTech experimentation
• AI-powered automation & optimization workflows
Services
• AI-powered performance marketing programs
• Digital growth & go-to-market strategy
• AI in Marketing workshops & executive training
• AdTech & MarTech advisory
• AI-driven optimization frameworks
Teaching & Research
Deniz regularly teaches and speaks on AI in Marketing, performance media and digital growth.
Key topics include:
• AI in Marketing
• Performance marketing strategy
• AEO & AI search
• Experimentation frameworks
• Growth playbooks
ResearchGate profile:
https://www.researchgate.net/profile/Deniz-Tekbas
Connect
For consulting, collaborations or speaking inquiries:
• Email: hello@deniztekbas.com
• Book a 30-min call: https://calendly.com/tekbasdeniz-thumbsad/30min
• LinkedIn: https://www.linkedin.com/in/deniz-tekbas/
• Instagram: https://www.instagram.com/tekbasdeniz/
• X (Twitter): https://x.com/deniztekbass
Privacy Policy
For information about how your personal data is collected and protected:
https://deniztekbas.com/privacy-policy/